Bournemouth marks Premier League return with Dafabet deal
AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier...
Ronaldo Nazário becomes brand ambassador for Betfair
Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment.
The three-time FIFA World Player...
Wimbledon and Robinsons part ways after 86 years
Wimbledon has ended its 86-year partnership with squash brand Robinsons, which was one of the longest-running collaborations in sport.
The company’s link with Wimbledon initially...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.
Zebra Valley is the...
NHL distributes category-first NFTs with Sweet
The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet.
The collaboration names...
Ronaldo and Binance provide fans a ‘compelling entry point’ to NFTs
Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.
Through the collaboration, Binance will launch a global promotion aiming to...
Rangers grows Socomec’s UK presence in shirt sponsorship
Rangers FC has partnered with Socomec which will have its branding featured as the men’s first team back of shirt sponsor for the upcoming...
Harry Kane extends Leyton Orient deal to promote mental health charity
Harry Kane is extending his front of shirt sponsorship of Leyton Orient for the 22/23 season, whilst showing his support for improving mental health.
The...
FINA creates ‘valuable experiences for the aquatic community’ with Corpay
The Fédération Internationale de Natation (FINA) and Corpay have announced a partnership which sees the business payments group provide its foreign exchange solutions to...
Crystal Palace signs technical kit partner Macron as Puma departs
Crystal Palace FC has announced a long-term partnership with Macron which becomes an official technical kit partner, as Puma ends its deal with the...