Manchester United & Stone Roses fuses fashion with football
Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...
Boston Red Sox to feature in Netflix’s first MLB documentary
Boston Red Sox has announced that it will feature in two new shows on Netflix, making it the first Major League Baseball (MLB) team...
West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...
Argentina’s football teams signs deal with American Express
Argentine Football Association (AFA) has extended its sponsorship agreement with American Express.The AFA chose American Express to become the official card for the Argentine...
Ferrari renews ZCG partnership to extend innovation plans
Scuderia Ferrari - the Formula One team - has announced it has extended its partnership with private market asset management firm ZCG. The partnership between...
Williams Racing fires up an old partnership with Komatsu
Williams Racing has announced Komatsu as its principal partner after signing a multi-year deal ahead of the 2024 FIA Formula One World Championship.Williams Racing...
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign. The 28-year-old has...
AC Milan partners with ComeAve & Tamias for innovative shopping experience
AC Milan has announced a joint partnership with ComAve and Tamias to develop an innovative shopping experience for Rossoneri fans.The agreement with both brands,...
AFC Bournemouth signs partnership with Asset Alliance Group
AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.The collaboration makes Asset Alliance Group an official partner of the...
MetLife Stadium to host 2026 FIFA World Cup final
New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.FIFA confirmed that the...