LAFC deepens BMO partnership as club’s official jersey sponsor
LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...
FC Porto & Betano to launch inclusive activations across Dragão stadium
FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans. Last Saturday, the Portuguese club...
Verizon renews NHL deal in latest sports business boost
The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...
Inter Miami to empower devices across the city with Duracell partnership
MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...
Behind The Badge: RCD Espanyol – new growth plans outside La...
Whilst RCD Espanyol continue to fight to earn promotion back to La Liga, its commercial team have been working equally hard to find new...
UFC brews support for veterans with new coffee sponsorship
UFC has selected Black Rifle Coffee Company (BRCC), a company founded to support veterans, as its organisation’s official coffee.The world’s premier mixed martial arts...
West Ham launches a Premier League first health partnership
West Ham United has announced WellO2 as its first official and exclusive respiratory supplier. The London team has become the first Premier League club to...
Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...