PGA Tour to further identify suspicious activity in two integrity deals

The PGA Tour has announced two new partnerships that aim to enhance monitoring capabilities as part of an expanded PGA Tour Integrity Program.  An agreement...

NBA and WNBA take VR to ‘a new level’ with enhanced...

The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset. Aiming to ‘bring the excitement of professional basketball in...

Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals

The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN. The channels will broadcast hundreds of hours of APP...

SLAM to supply sailing apparel to Emirates Team New Zealand

Auckland-based sailing team Emirates Team New Zealand has partnered with high-performance sailing clothing brand, SLAM. The four-time America's Cup winner secures the company as its...

Minas Gerais’ football league sponsored by EstrelaBet

Brazil’s Championship of Mineiro has secured a new sponsorship agreement with EstrelaBet. The league, which includes notable teams such as Atlético Mineiro, Cruzeiro and America-MG,...

SC Freiburg lands its biggest partnership with JobRad

SC Freiburg of the Bundesliga is expanding its relationship with JobRad in an agreement that will see the bike leasing company become the club’s...

Seattle Sounders forms community-minded partnership with Providence

Seattle Sounders FC has inked an agreement with not-for-profit health organisation Providence. The deal - centred upon driving ‘meaningful impact’ in the area of youth...

FIBA World Cup begins relationship with Toyota Philippines

The FIBA Basketball World Cup 2023 has brought in Toyota Motor Philippines as an official partner of the competition. The Philippines will co-host FIBA's flagship...

Angel City stadium renamed under BMO community partnership

Angel City Football Club has announced that BMO has joined the group as a founding partner.  Also securing the naming rights to Angel City's home...

Stifel supports US Ski & Snowboard athletes in improved sponsorship

US Ski & Snowboard has enhanced its partnership with Stifel Financial to include the sponsorship of a number of elite-level and developmental events. The deal...