Marcel Desailly and Kirsty Gallacher to host SBC Awards 2021
World Cup winner Marcel Desailly and leading news and sports broadcaster Kirsty Gallacher will be the hosts for the SBC Awards 2021, which take...
Bayern Munich moves forward Supponor advertising partnership
Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.
From January 2022, the British...
Sevilla FC rolls over TLCBet fan engagement partnership
Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club.
The collaboration looks to improve on...
Paddy Power ends RTE broadcasting partnership ahead of new IBA code...
Paddy Power has ended its sponsorship of televised football matches with RTE, Irish terrestrial TV broadcaster, ahead of a new voluntary code of conduct.
Observed...
Coppa Italia welcomes on board Trenitalia naming rights deal
Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
The Frecciarossa...
AC Milan ‘sets high standards’ in scoring SIRO hotel deal
AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner.
The collaboration with the innovative wellness...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership
Paris Saint-Germain (PSG) has announced a multi-year partnership agreement with Gorillas which sees the ‘on-demand’ grocery delivery service become the team’s premium partner.
The collaboration...