Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats.Kaizen Gaming-owned sportsbook...
Everton 10 point deduction reduced to six after successful appeal
Everton FC has had its 10 point deduction reduced to six points following a successful appeal to an independent board. The Premier League club was...
Bundesliga & Sportradar aim for further innovation until 2032
The Bundesliga has announced a new multi-year extension to its long-standing partnership with Sportradar for an additional six years. The partnership will now last until...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.MaxBet has become...
MLS signs up Sportec Solutions as VAR tech provider
Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.The partnership will see Lille utilise...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
DFL abandons €1bn Bundesliga investment amid fan backlash
The Deutsche Fußball-Liga (DFL) has announced it will stop planned private investment for its new marketing entity after fans of Bundesliga clubs protested against...
UEFA Champions League lands on New World TV for sub-Saharan Africans
New World TV has acquired broadcast rights to showcase the rest of the 2023-24 UEFA Champions League season for French-speaking sub-Saharan audiences. The deal between...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...