Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
Cleveland Cavaliers names Coca-Cola as official partner
The Cleveland Cavaliers has partnered with ABARTA Coca-Cola Beverages and Rock Entertainment Group for the global drink brand to become the NBA franchise’s official...
UFC set for Saudi Arabia debut
The UFC is set to venture into Saudi Arabia for its first event in the region on March 2024. The news was first reported by...
Pirelli becomes main tyre sponsor of Formula 1 World Championship
The World Motor Sport Council has given the green light for Pirelli to become the exclusive tyre supplier of the FIA Formula 1 World...
The esports report – Stripe ends esports payments support
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition focuses on esports platforms...
Misfits Boxing: tapping into the fan engagement of KSI and Logan...
This Saturday marks the most significant event in the history of influencer boxing, as Manchester plays host to KSI, Logan Paul, Dillon Danis and...
Report: New Zealand’s All Blacks takes first place in global rugby...
The national rugby team of New Zealand has once again emerged as the most valuable rugby brand in the world. A new report by Brand...
Charlotte Hornets and MeetKai invite fans to the first virtual NBA...
The Charlotte Hornets are teaming up with conversational AI firm MeetKai to launch the first NBA virtual fan shop.According to MeetKai, the new digital...
Soccerment partners with Inter Milan’s Dimarco to ‘transform’ football through AI
Football artificial intelligence (AI) firm Soccerment has announced a three-year partnership with Inter Milan and player Federico Dimarco to help “transform the future of...
CMS: Crypto tokens should be eradicated from football
A report by the Culture Media Sport Committee has taken aim at sports clubs utilising digital tokens to boost fan engagement, warning over the...