Chemist Warehouse serves Australian Open sponsor for a further three years
The Australian Open has extended its Chemist Warehouse partnership by a further three years.The organisation has outlined the shared focus on ‘fitness, family and...
“Clubs cannot be trusted” as Villa signs controversial BK8 sponsorship
Aston Villa has formed a partnership with BK8 - a betting company which has previously been criticised for sexually provocative adverts.First reported by The...
LaLiga shares content with ‘the new generation of fans’ via OneFootball
LaLiga has secured a partnership with OneFootball as the league launches its official profile on the platform.The deal sees the Spanish top-division aim to...
DAZN to show KSI fights in ‘crossover promotion’ with Misfits Boxing
DAZN and Misfits Boxing have revealed a deal for the MF & DAZN: X Series, which will see KSI fight exclusively on the channel...
Botafogo nets biggest sponsorship in 128-year history with Parimatch
Botafogo de Futebol e Regatas has signed a partnership with Parimatch as it takes the main branding spot on the team's kit for the...
Australian Open takes long-standing Kia partnership to 2028
The Australian Open has announced that its partnership with Kia will now be extended to 2028.Kia ambassador and 22-time Grand Slam champion Rafael Nadal...
Philippine basketball explores Web3 with Virtualness NFT deal
The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs.The mobile-first...
BHA reduces number of times a whip can be used in...
Several adjustments have been introduced by the British Horseracing Authority (BHA) in regards to the use of the whip in the sport.The regulation which...
FIH adds JSW to list of partners for Hockey Men’s World...
The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela. As...
Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.The...