Major US sports leagues combine for responsible advertising principles
MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...
NFL and MLB available on Peacock to view in VR via...
Viewers of NBC’s streaming platform Peacock will now be able to watch National Football League (NFL) and Major League Baseball (MLB) games through virtual...
Washington Commanders expected to be sold for $6bn to HBSE
Owner of the Washington Commanders Dan Snyder has agreed to sell the National Football League (NFL) franchise to Harris Blitzer Sports & Entertainment (HBSE)...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...
YouTube begins its venture in the NFL with subscription model announcement
Subscriptions to watch National Football League (NFL) games next season on YouTube have been released on presale with a starting price of $249 for...
Henry Hodgson: Building a ‘literal foundation’ for the NFL in the...
As the league gains more and more attention each season in the UK, talk of a British NFL franchise has been a major focus...
Experts from NFL, NBA, NASCAR and major media to headline SBC...
The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which...
Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal
NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.The partnership will make Kraken the first team in...
Super Bowl commercials top $7M with no crypto ads this year
During this year’s Super Bowl between the eventual champions Kansas City Chiefs and Philadelphia Eagles, commercials once again took the limelight off the field. The...
NFL puts technology and communication first with Verizon
The NFL has announced a partnership with Verizon Business which will deliver a managed private wireless solution across each of the league’s 30 US...