Denver Broncos‘ stadium set to undergo $100m upgrade
The home of the Denver Broncos' will be seeing a variety of developments with over $100m being directed towards upgrading the stadium.Empower Field at...
Fans at LA Rams’ SoFi stadium first to experience real-world AR
The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.Available both at the stadium and at home, the...
XFL integrates Under Armour as official uniform partner
The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.The sportswear brand will...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...
NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...
The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...
FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...
FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas.The Major League...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.With an aim of growing the Australian Baseball League (ABL) on a global...
UIBL rebrands as Baseball United following ‘incremental’ funding and takeover
The United International Baseball League (UIBL) has been renamed following both a recent change in ownership and a new funding round.Now called Baseball United,...
NHL turns to SAP for sustainable technology solutions via new platform
NHL and SAP have created a platform called NHL Venue Metrics, aiming to lessen carbon footprint and mitigate the impact of global climate change.The...
Vancouver Canucks secures TD Bank logo on home kits
TD Bank Group has become the new official home jersey partner of the Vancouver Canucks, in a deal brokered by Canucks Sports & Entertainment.The...