NFL puts technology and communication first with Verizon
The NFL has announced a partnership with Verizon Business which will deliver a managed private wireless solution across each of the league’s 30 US...
Chiefs secures first German partnership with Engelbert Strauss
Kansas City Chiefs and Engelbert Strauss have partnered in making the workwear manufacturer and retailer the team's first multi-year partner in Germany.The deal -...
Kindred’s Unibet named official partner of NHL in Sweden
In a multiyear agreement, Unibet has become an official partner of the NHL in Sweden.The flagship brand of Kindred Group will conduct ‘dynamic marketing...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership. The digital sports platform will now assume operations of...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.During the NHL team’s games, the automaker's branding will be visible...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.New content and fan experiences with current and...
Baseball United grows the game in Pakistan as West Asia Cup...
Baseball United has announced a partnership with the Pakistan Federation Baseball in the aim of developing the game across the region. The first stage in...
NFL reveals teams for 2023’s UK matches
The NFL has announced there will be three 2023 International Games in the UK next season.Buffalo Bills and Tennessee Titans have been chosen as...
SiriusXM to produce daily NHL radio content in enhanced streaming deal
The NHL has extended its broadcast partnership with SiriusXM and SiriusXM Canada through to the 2028-29 season.The platform will continue to give hockey fans...