Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
San Jose Sharks become first NHL team to adopt cryptocurrency
The San Jose Sharks are set to become the first National Hockey League (NHL) team to embrace cryptocurrency via a partnership with Atlanta-based payment...
NHL boosts fan engagement with OlyBet
The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...
NHL icon joins BetMGM brand ambassador ranks
BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador.
Under the terms of the multi-year deal,...
MLB rolls out NFTs with Candy Digital
Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital.
On...
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...
In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...
Disney to close 100 cable channels in sports streaming shift
The Walt Disney Company is set to close 100 of its cable television channels as it shifts towards a streaming-focused future, according to the...
US Soccer and SUM bring long-running commercial alliance to an end
The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...
Genius Sports continues growth as Q1 revenue up 52%
Genius Sports has posted a strong opening to 2021, demonstrating strong growth for the period ending 31 March 2021 in its first quarter trading report,...
Sportradar seals ‘groundbreaking’ deals with New York Jets and Baltimore Ravens
Sportradar has formed strategic partnerships with the New York Jets and Baltimore Ravens to support the National Football League (NFL) franchises’ efforts in maximising...