NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...

FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...

FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas.The Major League...

Sportradar streams ABL matches via first-time OTT platform

Baseball Australia has announced a new streaming platform in partnership with Sportradar.With an aim of growing the Australian Baseball League (ABL) on a global...

UIBL rebrands as Baseball United following ‘incremental’ funding and takeover

The United International Baseball League (UIBL) has been renamed following both a recent change in ownership and a new funding round.Now called Baseball United,...

NHL turns to SAP for sustainable technology solutions via new platform

NHL and SAP have created a platform called NHL Venue Metrics, aiming to lessen carbon footprint and mitigate the impact of global climate change.The...

Vancouver Canucks secures TD Bank logo on home kits

TD Bank Group has become the new official home jersey partner of the Vancouver Canucks, in a deal brokered by Canucks Sports & Entertainment.The...

NHL ‘refreshes’ its subscription service now powered by Sportradar

The NHL has selected Sportradar to power its direct-to-consumer international OTT subscription service, NHL.TV.A ‘refreshed version’ of the platform, the partnership looks to provide...

FOX Sports exclusively streams 2023 World Baseball Classic to the US

FOX Sports has revealed an exclusive, multi-platform deal to broadcast the 2023 World Baseball Classic to fans in the US. Beginning from stadiums in Japan,...

Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance

The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...

MLB introduces CBD sponsorship in ‘first for big-league sports’

MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports.As plans go ahead to promote the business at...