Nashville Predators and BetMGM to improve the fan experience
BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators. The multi-year agreement sees the sports betting and...
XFL introduces ZOA Energy to its list of league partners
The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league. The news...
Denver Broncos‘ stadium set to undergo $100m upgrade
The home of the Denver Broncos' will be seeing a variety of developments with over $100m being directed towards upgrading the stadium.Empower Field at...
Fans at LA Rams’ SoFi stadium first to experience real-world AR
The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.Available both at the stadium and at home, the...
XFL integrates Under Armour as official uniform partner
The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.The sportswear brand will...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...
NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...
The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...
FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...
FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas.The Major League...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.With an aim of growing the Australian Baseball League (ABL) on a global...
UIBL rebrands as Baseball United following ‘incremental’ funding and takeover
The United International Baseball League (UIBL) has been renamed following both a recent change in ownership and a new funding round.Now called Baseball United,...