NHL ‘refreshes’ its subscription service now powered by Sportradar
The NHL has selected Sportradar to power its direct-to-consumer international OTT subscription service, NHL.TV.A ‘refreshed version’ of the platform, the partnership looks to provide...
FOX Sports exclusively streams 2023 World Baseball Classic to the US
FOX Sports has revealed an exclusive, multi-platform deal to broadcast the 2023 World Baseball Classic to fans in the US. Beginning from stadiums in Japan,...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...
MLB introduces CBD sponsorship in ‘first for big-league sports’
MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports.As plans go ahead to promote the business at...
Hockey’s Gretzky and McDavid appear in BetMGM TV campaign
BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign.The TV spot will appear across broadcast, outdoor...
NHL gaming engagement continues as BetMGM launches branded casino range
Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.The product...
PointsBet and 1/ST Technology target wider US horse racing audience
Setting an objective to expand the reach and viewership of US horse racing, 1/ST Technology has entered into an agreement with betting operator PointsBet.Specifically,...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
Jets expand UK presence with Sky Sports deal
The New York Jets have entered into a broadcast partnership with Sky Sports for the 2022 NFL season.The new collaboration provides fans with Jets...
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.In depth, the deal includes the...