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TikTok
BREAKING
Sponsorship
Time to read: 2 min
TikTok further expands sponsorship portfolio with US soccer deals
February 24, 2021
BREAKING
Media Rights
Time to read: 3 min
UFC strikes deal with Migu to strengthen Chinese market status
February 24, 2021
BREAKING
Fan Engagement
Time to read: 2 min
TikTok builds on recent sports partnerships with UFC deal
February 18, 2021
BREAKING
Sponsorship
Time to read: 3 min
UEFA Euro 2020 announces TikTok as Global Sponsor
February 11, 2021
BREAKING
Fan Engagement
Time to read: 2 min
BBL and TikTok launch first ever British basketball campaign
January 19, 2021
Antoine Griezmann in France colours
BREAKING
Partners
Time to read: 2 min
Marseille joins forces with Antoine Griezmann esports team
November 26, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Manchester United extends global reach with Douyin
November 9, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Manchester United strengthens global engagement with TikTok
November 2, 2020
BREAKING
Football
Time to read: 3 min
TikTok and Primark among names announced as Soccer Aid partners
August 12, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Bayern Munich becomes an official partner of Douyin
May 15, 2020
BREAKING
Fan Engagement
Time to read: 2 min
LaLiga enhances Chinese engagement with Douyin partnership
April 24, 2020
BREAKING
Fan Engagement
Time to read: 2 min
NHL offers increased content to fans during COVID-19 pandemic
March 20, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Everton joins the TikTok revolution
February 12, 2020
BREAKING
Fan Engagement
Time to read: 5 min
How a tweet disrupted the NBA's Chinese expansion
October 25, 2019
BREAKING
Fan Engagement
Time to read: 2 min
NFL deepens fan engagement on TikTok
September 4, 2019
BREAKING
Fan Engagement
Time to read: 2 min
FC Barcelona deepens engagement on TikTok
July 22, 2019
BREAKING
Cricket
Time to read: 2 min
ICC swings big for social engagement at Cricket World Cup
June 5, 2019
BREAKING
Fan Engagement
Time to read: 2 min
433 assists Bundesliga in scoring new audience
May 23, 2019
BREAKING
Fan Engagement
Time to read: 2 min
Bayern Munich elevates fan engagement with TikTok entry
April 15, 2019
BREAKING
Fan Engagement
Time to read: 4 min
How Manchester City swiped right into a new market
April 1, 2019
BREAKING
Football
Time to read: 4 min
Utilising short-form content to elevate global engagement
January 17, 2019
BREAKING
Football
Time to read: 2 min
Giuseppe Marotta becomes Nerazzurri CEO
December 17, 2018
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Mbappé and La Liga try to contain China fallout after 'dictator' comment
5
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
6
Manchester United chaos grows with INEOS club sales 
7
NBA signs prediction market deals with Kalshi and Polymarket
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Time to read: min
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Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026