BBC Sport adds 2025 Rugby World Cup to growing women’s sport...

BBC Sport has secured the rights to the 2025 Women’s Rugby World Cup in the UK during a time of growth for women’s rugby...

Liverpool partners with Ladbrokes in Premier League’s latest betting deal

Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...

Borussia Dortmund bolsters presence in Poland with STS partnership

Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...

Better Collective: promising commercial pipeline will achieve 2024 financial targets

Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...

Australian Government injects investment into Pacific football

The Australian Government has renewed its partnership with Football Australia to support the development of elite football throughout the Pacific.A key aspect of the...

Chelsea names Fever its latest partner for 2024/25 campaign

As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.The arrangement names...

Nottingham Forest announces Betway deal just before Premier League kickoff

Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...

NFL and Fanatics launch six stores ahead of Brazil debut

The National Football League (NFL) and Fanatics are opening six retail stores across Brazil to prepare for the first-ever regular season NFL game in...

Jockey Club of Turkiye looks to widen global media profile

The Jockey Club of Turkiye (TJK) is eyeing up greater international media reach and visiblity for its fixtures, including tapping into new operator networks.To...

Scottish football kicks off in style with 255k opening game attendance

Scottish football is set for a good year for fan engagement if the season’s opening weekend attendances are anything to go by.The Scottish Professional...