Visa shines a light on how Paris Olympics tourists have spent...
The Paris Olympics is proving a huge economic boost to the French economy according to global card issuing and payments giant Visa. Overseas spenders...
Paris Olympics’ pre-event media strategy paying off
The Paris Olympics have been generating record coverage this year, according to the International Olympic Committee (IOC).In the build up to the games, Paris...
Paddy Power declares the Scottish Premiership a ‘done deal’
Irish bookmaker Paddy Power has decided to pay out bettors that backed Celtic to win the Scottish Professional Football League (SPFL) after just one...
Genius Sports maps out data plans for English and Scottish top-flights
More clarity has been gained on what Genius Sports’ partnership with FootballDataCo (FDC) has planned for English and Scottish football.The continuation of its arrangement...
FC Barcelona to elevate the fan experience with ticketing partner Fever
FC Barcelona are looking at new ways to enhance the fan experience at the Spotify Camp Nou alongside new ticketing technology partner Fever. The La...
NY Jets hope UK-Ireland fan club will ‘strengthen’ global ties
The New York Jets has announced the launch of its international membership club, an official fan club for the UK and Ireland.This launch aims...
Manchester United’s NFT fantasy game: A Premier League first
Manchester United has combined fantasy football with NFT collectibles in its latest ‘first of its kind’ initiative to drive engagement among fans. Supporters can use...
ESPN+ and Peacock pick up PGA Tour’s new influencer golf fixture
Social media influencers form the latest wave of commercial stakeholders in modern sports, having become increasingly active as participants as well.The PGA Tour is...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...