Genius Sports maps out data plans for English and Scottish top-flights
More clarity has been gained on what Genius Sports’ partnership with FootballDataCo (FDC) has planned for English and Scottish football.The continuation of its arrangement...
FC Barcelona to elevate the fan experience with ticketing partner Fever
FC Barcelona are looking at new ways to enhance the fan experience at the Spotify Camp Nou alongside new ticketing technology partner Fever. The La...
NY Jets hope UK-Ireland fan club will ‘strengthen’ global ties
The New York Jets has announced the launch of its international membership club, an official fan club for the UK and Ireland.This launch aims...
Manchester United’s NFT fantasy game: A Premier League first
Manchester United has combined fantasy football with NFT collectibles in its latest ‘first of its kind’ initiative to drive engagement among fans. Supporters can use...
ESPN+ and Peacock pick up PGA Tour’s new influencer golf fixture
Social media influencers form the latest wave of commercial stakeholders in modern sports, having become increasingly active as participants as well.The PGA Tour is...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
EFL launches new fantasy football league game ‘Fantasy EFL’
There is a new English Football League (EFL) fantasy football game - Fantasy EFL - that has officially launched enabling players to choose from...