SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
EFL launches new fantasy football league game ‘Fantasy EFL’
There is a new English Football League (EFL) fantasy football game - Fantasy EFL - that has officially launched enabling players to choose from...
King’s Speech: Football regulation not forgotten by Labour govt
Football regulation remains on the UK government’s agenda despite a recent change in administration. Unveiling the Labour Party’s legislative plans today, King Charles III...
“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
Southampton marks Premier League return with crypto casino partner
Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors.The Hampshire club has...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...
OG Esports steps up betting engagement via PARI deal
OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...
New York Yankees latest MLB team to join casino group’s sports...
The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...