Bookies expecting to fork out heavy sums if England claim Euro...

William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...

OG Esports steps up betting engagement via PARI deal

OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...

New York Yankees latest MLB team to join casino group’s sports...

The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...

T-Mobile gears up for MLB All-Star Week bringing 5G to all...

T-Mobile will provide 5G connectivity to all those in attendance at Global Life Field for the upcoming MLB All-Star Week. The mobile carrier will integrate...

Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis

Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport of Kings’ dates back to Roman times. A...

Legendary Skater Tony Hawk to Keynote at SBC Summit

Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...

EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 

During a UEFA EURO 2024 fan event in Berlin, EA Sports and Adidas worked together to organise training sessions for teenage boys and girls,...

On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...

In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...

SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern...

SBC Summit Tbilisi's second edition, hosted at Sheraton Grand Tbilisi Metechi Palace from June 25th to 26th, saw a record-breaking turnout of over 1,500...

Spain’s LaLiga enlists Samsung to step up US efforts

LaLiga is moving to strengthen its visibility in the highly lucrative North American market via a deal with Samsung, which will deliver news and...