Chelsea to educate youth on finance as part of US summer...
Chelsea FC has partnered with analytics software provider FICO to launch several education initiatives aiming to increase financial literacy among children. The partnership comes as...
AC Milan scores new sleeve sponsor for upcoming Serie A season
AC Milan has united with MSC Cruises as the firm becomes the Principal Partner and the Official Sleeve Partner of the Rossoneri.The deal will...
Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita. Under...
NordicBet maintains Danish 1. Division naming rights
NordicBet - a subsidiary of sports betting operator Betsson - has secured a title rights extension to Denmark’s 1. Division.The Danish football league second...
BBC nets SPFL rights extension
The Scottish Professional Football League (SPFL) has extended its broadcast agreements in place with BBC and international TV rights agency Infront.BBC Scotland will now...
TikTok and FIFA partner to boost Women’s World Cup visibility
FIFA has signed with TikTok for multiple digital activations ahead of the Women’s World Cup start. As the tournament takes place between 20 July and...
DAZN expands user experience with integrated ticketing product
DAZN Group has announced a strategic partnership with DAIMANI to launch and develop an integrated global sports ticketing marketplace. The platform has outlined it will...
TNT Sports strengthens boxing focus with welterweight superfight
The much anticipated welterweight showdown between Terence Crawford and Errol Spence Jr will be broadcast on TNT Sports Box Office.It comes as the channel,...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...
MLC and Viacom18 enter deal for India streaming rights
Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.The competition...