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Fan Engagement
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Latest News
Time to read: 2 min
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
February 12, 2021
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Social
Time to read: 3 min
Discovery and Snapchat unite for Olympic Games content collaboration
February 12, 2021
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Fan Engagement
Time to read: 2 min
Real Madrid enhances regional fan engagement with REPX deal
February 12, 2021
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Partners
Time to read: 2 min
Cambridge United teams up with GamCare and YGAM for launch of new campaign
February 11, 2021
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Media Rights
Time to read: 3 min
LaLigaTV makes Amazon debut through Prime Video Channels service
February 11, 2021
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Partners
Time to read: 2 min
Sportradar elevates Forza Football content and advertising offering
February 11, 2021
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Fan Engagement
Time to read: 2 min
2021 Super Bowl posts lowest viewership ratings since 2007
February 10, 2021
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Fan Engagement
Time to read: 3 min
Southampton becomes latest club to utilise cryptocurrency for fan engagement
February 9, 2021
BREAKING
Partners
Time to read: 3 min
PGA of America strikes expansive partnership with Rolex
February 9, 2021
BREAKING
Media Rights
Time to read: 2 min
Deutsche Telekom extends basketball rights agreements
February 9, 2021
BREAKING
Fan Engagement
Time to read: 2 min
AC Milan unveils ‘state-of-the-art’ in-house production hub
February 9, 2021
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Sponsorship
Time to read: 3 min
Premier League and EFL clubs urged to stop social media gambling promotions
February 8, 2021
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Partners
Time to read: 2 min
Dimitar Berbatov signs on as JBO’s first brand ambassador
February 8, 2021
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Latest News
Time to read: 3 min
UEFA calls stakeholders meeting to discuss Champions League overhaul
February 5, 2021
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Partners
Time to read: 2 min
BetMGM names NFL icon Barry Sanders as brand ambassador
February 5, 2021
BREAKING
Partners
Time to read: 2 min
Atlético Madrid enlists Sportfive to tackle new markets
February 5, 2021
BREAKING
Partners
Time to read: 2 min
NFL shapes ‘future of electronic sports’ with Skillz collaboration
February 5, 2021
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Social
Time to read: 2 min
Extreme E joins Chinese social networking app Douyin
February 4, 2021
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Media Rights
Time to read: 2 min
Bayern Munich set to star in new Amazon docu-series
February 4, 2021
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Media Rights
Time to read: 3 min
Amazon dives into Swimming Australia live programming
February 4, 2021
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Partners
Time to read: 2 min
Chelsea seeks to maximise digital potential with Horizm partnership
February 4, 2021
BREAKING
Features
Time to read: 5 min
Matt Marcou: How Madden NFL is bridging the gap between virtual and reality
February 4, 2021
BREAKING
Latest News
Time to read: 3 min
Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games
February 3, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026