DAZN expands user experience with integrated ticketing product
DAZN Group has announced a strategic partnership with DAIMANI to launch and develop an integrated global sports ticketing marketplace. The platform has outlined it will...
TNT Sports strengthens boxing focus with welterweight superfight
The much anticipated welterweight showdown between Terence Crawford and Errol Spence Jr will be broadcast on TNT Sports Box Office.It comes as the channel,...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...
MLC and Viacom18 enter deal for India streaming rights
Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.The competition...
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
MLB launches ‘first-ever’ virtual professional sports ballpark
Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
Premier League joins NBCUniversal SportsTech Accelerator
The English Premier League will join Comcast NBCUniversal’s SportsTech Accelerator enabling sports technology startups to enhance their offerings to a global audience. The SportsTech Accelerator...
NFLPA and Black Men Vote shine a light on pressing issues...
The National Football League Players Association (NFLPA) and voter engagement organisation Black Men Vote (BMV) has announced a partnership focused on voter registration and...