U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
MLB launches ‘first-ever’ virtual professional sports ballpark
Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
Premier League joins NBCUniversal SportsTech Accelerator
The English Premier League will join Comcast NBCUniversal’s SportsTech Accelerator enabling sports technology startups to enhance their offerings to a global audience. The SportsTech Accelerator...
NFLPA and Black Men Vote shine a light on pressing issues...
The National Football League Players Association (NFLPA) and voter engagement organisation Black Men Vote (BMV) has announced a partnership focused on voter registration and...
The FA and Google agree new extension for a range of...
England’s Football Association (FA) has agreed to extend its partnership with Google Pixel to provide fans with a range of benefits and opportunities. The partnership...
IBM confirms AI-powered commentary for Wimbledon highlights
In what is being coined as “a first for tennis”, Wimbledon has teamed up with IBM and The All England Lawn Tennis Club to...
Inter Miami selects Everi for a ‘refreshed user experience’
Mobile tech and e-commerce platform Everi has been announced as a part of Inter Miami’s mobile strategy aimed to enhance the soccer club’s fan...
AstroPay deepens presence in sports with Club Universidad de Chile sponsorship
AstroPay has signed a sponsorship deal with Primera División side Club Universidad de Chile (La U) which will supply fans of the team with...