Villarreal CF and Joma expansion focuses on sustainability
LaLiga team Villarreal CF has extended its brand deal with Joma for the next four seasons - a continuation of a partnership that started...
Report: Chelsea in talks with Stake over sponsorship deal despite league...
According to a report by SportBusiness 24, Chelsea FC are in talks with gambling firm Stake.com to become the Premier League side's new shirt...
LaLiga unlocks more ‘interactive experiences’ through Play Anywhere partnership
Spanish LaLiga has signed a new agreement with fan interactive experiences provider Play Anywhere Holdings to develop ‘captivating’ live games streams, video on demand...
Fanatics finalise Fexpro acquisition as it eyes LatAM expansion
Fanatics has finalised the acquisition of licensed sports apparel wholesaler Fexpro as the latest step in its growth strategy. The digital sports platform has stated...
BBC and ITV look set to secure streaming rights for Women’s...
BBC and ITV have secured a joint bid that will see all matches from the FIFA Women’s World Cup broadcasted on free-to-air TV in...
RCD Espanyol chooses Stage Front as stadium naming rights partner
RCD Espanyol has secured a new title partnership with Stage Front for the naming rights of its stadium in the outskirts of Barcelona. Stage Front...
United Airlines logo lands on front of Wrexham shirt
United Airlines are the new front-of-shirt sponsor of Wrexham AFC, with the firm’s logo being placed on the club’s home, away and third shirts. The...
LA Lakers to keep ‘Crypto.com Arena’ name
As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...
Tencent receives F1 streaming rights in China
Multimedia giant Tencent has successfully obtained the multi-year rights to stream Formula 1 in China.All F1 events from the remainder of the 2023 F1...
Kindred and Rangers focus on 0% revenue from harmful gambling
Kindred Group will continue its partnership with the Rangers to focus on safer gambling for the new 2023/2024 season. Both sides have revealed the new...