TikTok and FIFA partner to boost Women’s World Cup visibility
FIFA has signed with TikTok for multiple digital activations ahead of the Women’s World Cup start. As the tournament takes place between 20 July and...
Betway picks up title sponsorship rights for inaugural MLC season
Sports betting operator Betway has been announced as the official title sponsor of the inaugural US Major League Cricket (MLC) season. Under the terms of...
Liga Portugal announces Betclic as Bwin replacement for title sponsorship rights
Liga Portugal has announced that sports betting firm Betclic is now the official title sponsor of the Portuguese top-flight football competition as Bwin moves...
DAZN expands user experience with integrated ticketing product
DAZN Group has announced a strategic partnership with DAIMANI to launch and develop an integrated global sports ticketing marketplace. The platform has outlined it will...
TNT Sports strengthens boxing focus with welterweight superfight
The much anticipated welterweight showdown between Terence Crawford and Errol Spence Jr will be broadcast on TNT Sports Box Office.It comes as the channel,...
The esports report – Court rules against FTC’s Microsoft Activision Blizzard...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the latest...
Inter Milan and Nike extend 25-year partnership
Serie A club Internazionale has announced the extension of its apparel deal with Nike as it remains one of football’s longest running global partnerships. Since...
AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...
Pepsi to provide unique gaming experience with EA Sports FC
The popular and successful EA Sports football video game, now being branded as ‘EA Sports FC’, has launched a new multi-year partnership with PepsiCo. Pepsi...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...