Sunderland AFC agrees new multi-year Nike partnership
Sunderland AFC and sportswear giant Nike have agreed a new multi-year partnership which will see the latter’s famous ‘Swoosh’ logo on the club’s shirts...
BMO becomes official North American partner of FIFA Women’s World Cup
Banking entity BMO has been chosen as an Official North American Supporter of the FIFA Women’s World Cup 2023. As a result of the partnership,...
NFLPA and Black Men Vote shine a light on pressing issues...
The National Football League Players Association (NFLPA) and voter engagement organisation Black Men Vote (BMV) has announced a partnership focused on voter registration and...
FIFA signs TAB as first Women’s World Cup betting partner
FIFA has made history by signing New Zealand betting agency TAB as the first-ever Women’s World Cup sponsor from the gambling sector. New Zealand is...
AFC Bournemouth and Vitality extend “hugely successful partnership”
Premier League club AFC Bournemouth and medical insurance firm Vitality have agreed to renew their long-standing partnership until the summer of 2026. The duo first...
UFC becomes Betclic’s first global partnership
UFC has announced an agreement for Betclic to become its official betting partner of in France, Poland and Portugal. The mixed martial arts promotion is...
The FA and Google agree new extension for a range of...
England’s Football Association (FA) has agreed to extend its partnership with Google Pixel to provide fans with a range of benefits and opportunities. The partnership...
Ryan Reynolds and Rob McElhenney back Alpine F1 with €200m of...
French Formula 1 team Alpine has secured a total of €200m in funding from an investor group backed by the likes of Ryan Reynolds...
Boca Juniors selects Betsson as its principle shirt sponsor
Argentinian football side Boca Juniors and online gambling firm Betsson have agreed a sponsorship partnership that will see the latter branded on the club’s...
FIFA chooses United States to host new 32-team Club World Cup...
The US has once again solidified its position as a football-friendly country after being picked to host the next edition of the FIFA Club...