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Partners
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The Athletic and BetMGM launch ‘immersive’ sports betting hub
January 28, 2021
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Sponsorship
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BT Sport puts Heycar in the driving seat with FA Cup sponsorship
January 28, 2021
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Sponsorship
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Fonbet secures regional partnership with AC Milan
January 28, 2021
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Hospitality
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UIPM selects Cairo as replacement host for World Pentathlon Championships
January 28, 2021
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Latest News
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FanDuel Sportsbook to provide real time PGA Coverage
January 28, 2021
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Hospitality
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UEFA stands by multi-city Euro 2020 format
January 28, 2021
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Partners
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OGC Nice agrees nine-year Allianz naming rights extension
January 28, 2021
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Sponsorship
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McLaren Racing and CNBC extend sponsorship deal
January 27, 2021
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Fan Engagement
Time to read: 5 min
SBC Digital - India: How is influencer marketing growing the Indian Premier League?
January 27, 2021
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Partners
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DraftKings teams up with Charlotte Hornets for fantasy sports collaboration
January 27, 2021
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Partners
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SIS ties down flagship Saudi Cup in two-year broadcast deal
January 27, 2021
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Sponsorship
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PM likely to pledge support to gambling shirt sponsorship ban
January 27, 2021
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Sponsorship
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MLB expands sponsorship portfolio with LoanDepot partnership
January 27, 2021
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Fan Engagement
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Matchroom brand launches new media arm venture
January 27, 2021
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Latest News
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Bally’s set to acquire fantasy sports company Monkey Knife Fight
January 26, 2021
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Hospitality
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PGA of America selects Southern Hills as Bedminster replacement
January 26, 2021
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Partners
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Olympic skater joins Dutch National Lottery ambassador pool
January 26, 2021
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Media Rights
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PGA Tour and Peacock to launch second-screen betting broadcast
January 26, 2021
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Fan Engagement
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McGregor dominates social rankings despite first career KO
January 26, 2021
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Partners
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Konami inks AFC licensing rights and sponsorship agreement
January 26, 2021
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Fan Engagement
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Washington Capitals enhances fan experience with virtual gameday offering
January 26, 2021
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Sponsorship
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Betway and MIBR extend sponsorship arrangement
January 26, 2021
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Partners
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The Premier League’s most obscure partnerships of 2020/21
January 26, 2021
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026