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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Bill Mummery has ‘no doubt’ over SBOTOP’s Fulham deal post gambling...

Despite Premier League clubs recently agreeing to withdraw gambling shirt sponsorship on the front of shirts, there has been a plethora of new deals...

Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership

Top Polish football club Raków Częstochowa has secured a two-year partnership with crypto platform Zondacrypto.Through the partnership, Raków fans will be familiarised with Zondacrypto’s...

Manchester City propels OKX partnership with first team sleeve deal

Manchester City has deepened its partnership with crypto exchange platform OKX by placing the crypto firm’s logo on its first teams’ sleeves.The OKX logo...

Premier League joins NBCUniversal SportsTech Accelerator

The English Premier League will join Comcast NBCUniversal’s SportsTech Accelerator enabling sports technology startups to enhance their offerings to a global audience. The SportsTech Accelerator...

RSC Anderlecht nets Napoleon Sports sleeve sponsorship

RSC Anderlecht has signed a partnership with Napoleon Sports covering the next four seasons. The Belgian Pro League team will give the online casino visibility...

Betr now valued at $300m after a successful A2 funding round

Micro-betting operator Betr has reached $300m in value after successfully attracting a $35m investment round.The Series A2 funding was finalised in Q223 and was...

Fulham nets SBOTOP deal ahead of 23/24 PL season

Fulham Football Club has announced its new principal partner for the 2023/24 season as betting brand SBOTOP.The SBOTOP logo will be featured on the...

NHL selects Presidio to enhance the league’s tech infrastructure

The National Hockey League (NHL) and global digital service provider Presidio have announced a multi-year North American partnership that sees the latter becoming the...

Burnley signs W88 as kit sponsor for Premier League return

Burnley Football Club has revealed betting and online casino operator W88 as its latest official shirt sponsor for the 2023-24 campaign. The betting brand’s logo...

Bayern Munich to end £63M Qatar Airways sponsorship deal

Bundesliga champions FC Bayern Munich has announced that it will end its sponsorship agreement with Qatar Airways following long-standing backlash from fans. The deal which...