Tough advertising climate sees Viaplay CEO stand down
A challenging economic period has led to the departure of Viaplay group Chief Executive and President Anders Jensen.According to reports, the economic climate has...
Adesanya and Volkanovski become first athletes to be sponsored by Prime
KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.The...
ANJ tightens regulation on gambling partnerships in France
France’s gambling authority, the Autorité Nationale des Jeux (ANJ), has tightened the knot on gambling regulation as it looks to ease growing concerns surrounding...
Arsenal extends Camden Town Brewery deal into 2023/24 season
Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season. To celebrate the deal, which was initially signed back...
iGamingDaily – Analysing the true value of Premier League partnerships
Drawing attention to a report by Horizm, Jessie Sale suggested that betting and gaming isn’t as valuable as it's perceived when it comes to...
Heineken extends F1 partnership due to ‘phenomenal growth’
Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension. Having been an...
Crystal Palace signs Kaiyun Sports as sports betting partner
Crystal Palace has successfully scored a new bookmaker deal weeks after the Premier League’s vote on sports betting sponsorships, agreeing to a sleeve sponsor...
Emerson and Richarlison enter food charity match sponsored by Brazil’s Playing.io
Brazilian igaming blockchain website Playing.io has managed to raise five tons of food for people in need after organising a charity football match with...
LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra. According...