Reports: Qatar closes in on 5% stake takeover in Wizards and...
Media reports suggest that an investment deal from Qatar is nearing completion for the purchase of a 5% stake in Monumental - owner of...
Hannover96 enlists StarGames new ‘team presenter’ sponsor
2.Bundesliga club Hannover96 has announced that German gaming platform StarGames.de will partner with the team for the 2023-24 season.As sponsor and ‘team presenter’, StarGames...
Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
Southampton FC has signed a new sponsorship deal with Draper Tools to continue what has been 40 years of collaboration between the two. As part...
IBM confirms AI-powered commentary for Wimbledon highlights
In what is being coined as “a first for tennis”, Wimbledon has teamed up with IBM and The All England Lawn Tennis Club to...
Aston Villa agrees multi-year deal with gambling firm BK8
Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its...
UEFA and Pepsi agree to extend partnership until 2027
Pepsi’s long-term partnership with UEFA has been extended until 2027 as part of a new agreement, seeing the global beverage brand continue its coverage...
The esports report – Man City deepens esports link; Mastercard backs...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
LIV Golf’s Majesticks GC partners with OKX
Majesticks GC, one of 12 teams competing in the LIV Golf League, is partnering with cryptocurrency exchange OKX, becoming its official global sponsor. The sponsorship...
The “unique set of circumstances” surrounding potential Chelsea-Stake deal
It was reported last week by SportBusiness 24 that Chelsea FC are on the verge of agreeing a shirt sponsorship deal with gambling firm...
Inter Miami selects Everi for a ‘refreshed user experience’
Mobile tech and e-commerce platform Everi has been announced as a part of Inter Miami’s mobile strategy aimed to enhance the soccer club’s fan...