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Sponsorship
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Skoda gains regional exposure with lucrative Chennai Super Kings deal
February 4, 2021
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Latest News
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COVID-19 pandemic puts brakes on Australian Open warm-up
February 4, 2021
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Sponsorship
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Betfred takes 2021 Challenge Cup title sponsorship
February 4, 2021
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Social
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Extreme E joins Chinese social networking app Douyin
February 4, 2021
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Partners
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RCR pens first NASCAR sports betting partnership with BetMGM
February 4, 2021
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Media Rights
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Bayern Munich set to star in new Amazon docu-series
February 4, 2021
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Media Rights
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Amazon dives into Swimming Australia live programming
February 4, 2021
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Sponsorship
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Betmotion adds Fluminense FC to sponsorship portfolio
February 4, 2021
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Latest News
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Silver Lake submits 'NZ$465m' offer for NZR commercial stake
February 4, 2021
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Partners
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Chelsea seeks to maximise digital potential with Horizm partnership
February 4, 2021
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Features
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Matt Marcou: How Madden NFL is bridging the gap between virtual and reality
February 4, 2021
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Latest News
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Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games
February 3, 2021
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Media Rights
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La Liga makes second tier SmartBank free to air in UK and Ireland
February 3, 2021
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Integrity
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Tennis governing bodies go live with new ITIA website
February 3, 2021
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Fan Engagement
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Horse Racing Ireland targets fan engagement with launch of mobile app
February 3, 2021
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Partners
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EA Sports signs multi-year UEFA licensing rights extension
February 3, 2021
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Hospitality
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Latvia confirmed as sole host of IIHF World Championship
February 3, 2021
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Media Rights
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Netball Superleague finds new home on Sky Sports
February 3, 2021
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Partners
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EuroLeague Basketball and IMG Arena extend long-running partnership
February 3, 2021
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Sponsorship
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Fanatec and GT World Challenge expand sponsorship deal
February 3, 2021
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Hospitality
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England, Scotland and Wales propose joint 2031 Rugby World Cup bid
February 2, 2021
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Fan Engagement
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InCrowd names former Watford FC business lead as new COO
February 2, 2021
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Latest News
Time to read: 3 min
Gambling reforms spell ‘disaster’ for UK sports, says Barry Hearn
February 2, 2021
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LIV Golf player Jon Rahm
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Commercial
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026