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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

United Airlines logo lands on front of Wrexham shirt

United Airlines are the new front-of-shirt sponsor of Wrexham AFC, with the firm’s logo being placed on the club’s home, away and third shirts. The...

LA Lakers to keep ‘Crypto.com Arena’ name 

As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...

Tencent receives F1 streaming rights in China 

Multimedia giant Tencent has successfully obtained the multi-year rights to stream Formula 1 in China.All F1 events from the remainder of the 2023 F1...

Kindred and Rangers focus on 0% revenue from harmful gambling 

Kindred Group will continue its partnership with the Rangers to focus on safer gambling for the new 2023/2024 season. Both sides have revealed the new...

Sean Bowen to sport Coral logo as latest brand ambassador

Jump jockey Sean Bowen has been announced as the latest racing brand ambassador at Coral.The British bookmaker will give its customers ‘exclusive insights’ into...

Sky Bet and EFL agree five year extension

Betting operator Sky Bet has managed to secure five more years of title partnership with the English Football League (EFL).Under the new deal, Sky...

CBS Sports joins forces with HYPE to drive ‘new tech in...

Sports innovation hub HYPE Sports has joined forces with CBS Sports to create ‘new technologies’ for the American media network and its coverage of...

Wolves and AstroPay extension to deliver new fan rewards 

Wolverhampton Wanderers has extended its partnership with payments company AstroPay eyeing new ways to reward its fans. As part of the extension, AstroPay will continue...

Sheikh Jassim makes last-ditch bid to secure 100% of Manchester United

Manchester United have been given until this Friday to decide on a fifth and seemingly final bid made for the club by Qatar’s Sheikh...

Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds

National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...