Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.From January...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.With an aim of growing the Australian Baseball League (ABL) on a global...
Leyton Orient aids East London SMEs in starting ELEVEN partner programme
Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.The new...
UFC turns to Battle Motors for first-ever official electric commercial truck
The UFC has announced a deal with Battle Motors in which the electric vehicle technology developer will serve as the competition’s first-ever official electric...
Greece’s second football division enhances Betsson title sponsorship
The Super League 2 has continued its partnership with its title sponsor Betsson for the 2022/23 football season.As the second division of Greek football...
FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
FIFA has revealed that Calm will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women’s World Cup 2023...
Fenway Sports Group to sell Liverpool FC
Fenway Sports Group (FSG) are inviting offers for the sale of Liverpool FC, The Athletic’s David Ornstein has revealed.The organisation has been in charge...
Gracey Chen, Bitget: Messi as an ambassador in the World Cup...
As global eyes are drawn to Qatar for international football’s landmark event, Bitget announced a collaboration with Lionel Messi as he looks to lead...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.The brand is the first...
Heineken Silver revealed as title sponsor of F1 Las Vegas Grand...
The Formula One Las Vegas Grand Prix has announced Heineken Silver as the title race partner of the 2023 competition.The event, rebranded to the...