XFL introduces ZOA Energy to its list of league partners
The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league. The news...
AC Milan lands extension to 15-year Emirates deal
AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...
Denver Broncos‘ stadium set to undergo $100m upgrade
The home of the Denver Broncos' will be seeing a variety of developments with over $100m being directed towards upgrading the stadium.Empower Field at...
LIV Golf adds three championship venues to 2023 schedule
LIV Golf has revealed three new championship venues that are set to host tournaments in the 2023 LIV Golf League schedule. These include: The Gallery...
SA20 picks Betway as title sponsor prior to January debut
South Africa’s new T20 cricket league, SA20, has named Betway as its inaugural title sponsor.Set to debut on 10 January 2023, the deal sees...
Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content
With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...
Manchester City celebrates Ballers Champagne partnership
Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...
Mutua Madrid Open drives sporting performance with Lacoste
The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.As the competition’s official footwear and...
DP World Tour keeps foot on the gas with 33-year BMW...
The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...
M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić
Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.The deal...