Kia continues to ‘bring sponsorships to life’ with NRL deal
The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.The deal sees the manufacturer become the official naming-rights partner of Kia...
Joe Burrow supports opportunities for women in joining Pro Volleyball Federation
Cincinnati Bengals quarterback Joe Burrow has become a founding partner of the Pro Volleyball Federation (PVF).He joins the startup professional women's volleyball league along...
Serie A puts its foot down on sustainability with KINTO Italia
Lega Serie A has renewed its partnership with KINTO Italia, which will be the official mobility provider for the third consecutive year.Now covering the...
Tata Steel constructs partnership with Men’s FIH Hockey World Cup
Hockey India has secured a deal with Tata Steel, which sees the steelmaking company become an official partner of the International Hockey Federation (FIH)...
United brings early-end to TeamViewer deal following ‘appalling judgement’
Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership.A five-year deal was...
XFL introduces ZOA Energy to its list of league partners
The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league. The news...
AC Milan lands extension to 15-year Emirates deal
AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...
SA20 picks Betway as title sponsor prior to January debut
South Africa’s new T20 cricket league, SA20, has named Betway as its inaugural title sponsor.Set to debut on 10 January 2023, the deal sees...
Manchester City celebrates Ballers Champagne partnership
Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...
Mutua Madrid Open drives sporting performance with Lacoste
The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.As the competition’s official footwear and...