Tata Steel constructs partnership with Men’s FIH Hockey World Cup
Hockey India has secured a deal with Tata Steel, which sees the steelmaking company become an official partner of the International Hockey Federation (FIH)...
United brings early-end to TeamViewer deal following ‘appalling judgement’
Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership.A five-year deal was...
XFL introduces ZOA Energy to its list of league partners
The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league. The news...
AC Milan lands extension to 15-year Emirates deal
AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...
SA20 picks Betway as title sponsor prior to January debut
South Africa’s new T20 cricket league, SA20, has named Betway as its inaugural title sponsor.Set to debut on 10 January 2023, the deal sees...
Manchester City celebrates Ballers Champagne partnership
Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...
Mutua Madrid Open drives sporting performance with Lacoste
The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.As the competition’s official footwear and...
DP World Tour keeps foot on the gas with 33-year BMW...
The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...
M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić
Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.The deal...
Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...