PGA Tour and DraftKings begin retail sportsbook production in Arizona
The PGA Tour and DraftKings have broken ground on their new retail sportsbook which will be built at TPC Scottsdale in Arizona, the location...
FC Barcelona and SK Enmove build upon ‘regional success’
FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.With the pair originally linking up in...
Brazilian futsal teams gain EstrelaBet sponsorship
The Brazilian Football Confederation (CBF) has secured an agreement with EstrelaBet for all of the country’s futsal teams.The partnership with CBF Futsal, running until...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...
Copa do Brasil nets Betano as naming rights partner
Betano has secured the naming rights for the Copa do Brasil until 2025, Maquina do Esporte has revealed. The sports betting company’s decision was aided...
William Hill grants Sports Book of the Year to Beryl Burton...
William Hill has named Beryl Burton OBE’s memoir as the 34th winner of its Sports Book of the Year award (#SBOTY2022), a prized recognition...
Four sports media publishers partner with Network Gaming for FIFA World...
Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup.The group signed...
Red Bull Racing turns to New Era for ‘innovative’ line of...
Oracle Red Bull Racing has joined forces with American headwear company New Era from the start of the 2023 Formula One season. The partnership will...
MLS’ Sebastian Giovinco becomes BET99 ambassador
Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99.The partnership will...
NBA engages Canadian basketball fans via exclusive YouTube Shorts
The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.The short video content will include insights of what the professional...