Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...
Copa do Brasil nets Betano as naming rights partner
Betano has secured the naming rights for the Copa do Brasil until 2025, Maquina do Esporte has revealed. The sports betting company’s decision was aided...
William Hill grants Sports Book of the Year to Beryl Burton...
William Hill has named Beryl Burton OBE’s memoir as the 34th winner of its Sports Book of the Year award (#SBOTY2022), a prized recognition...
Four sports media publishers partner with Network Gaming for FIFA World...
Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup.The group signed...
Red Bull Racing turns to New Era for ‘innovative’ line of...
Oracle Red Bull Racing has joined forces with American headwear company New Era from the start of the 2023 Formula One season. The partnership will...
MLS’ Sebastian Giovinco becomes BET99 ambassador
Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99.The partnership will...
NBA engages Canadian basketball fans via exclusive YouTube Shorts
The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.The short video content will include insights of what the professional...
Betfair and Press Box PR ‘world first’ horse race predicts World...
Press Box PR has partnered with Betfair in organising a horse race to predict the winner of this year’s FIFA World Cup - the...
Visa integrates 5,300 contactless payment terminals at all Qatar World Cup...
During the current FIFA World Cup in Qatar, financial services company Visa has revealed it is integrating 5,300 contactless payment terminals at all venues.Making...
NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...
The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...