Australian Grand Prix turns back time as Rolex returns as title...
The Australian Grand Prix has named Rolex as the title partner of the competition, which is taking place at the Albert Park Grand Prix...
Blockchain reaches all depths of sport in new SailGP fan-owned team
Bernoulli | Locke has announced that it is producing a SailGP fan-owned racing team across Bermuda and the Caribbean.The company is a member-based community...
Cricket Australia and Woolworths continue to encourage ‘next gen of cricketers’
Cricket Australia has announced a two-year extension to its partnership with Australian retail and supermarket company, Woolworths.Woolworths will continue to obtain the naming rights...
Brussels Basketball club sets ‘more ambitious objectives’ following Circus deal
Brussels Basketball club has appointed Circus - GAMING1’s flagship brand and entertainment branch of Ardent Group - as its new main sponsor.The partnership sees...
Rubicon Raw energises GB Snowsport athletes under new partnership
GB Snowsport has created a partnership with Rubicon RAW, which will see the energy drink group support British skiers and snowboarders.As the Milan-Cortina Olympic...
Messi expands crypto links with Sorare
Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador.https://twitter.com/Sorare/status/1590337343902580738CNBC reported that the Paris Saint-Germain forward...
Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship
Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services).Regarded as the oldest and...
BBC and ITV complete shared broadcast deal for next two EUROs
The BBC and ITV will be broadcasting the UEFA Euro 2024 and UEFA Euro 2028 under a new media deal with UEFA.Splitting the rights...
Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.From January...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.With an aim of growing the Australian Baseball League (ABL) on a global...