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Latest News
Time to read: 2 min
SBC Leaders announces association’s first members
December 16, 2020
Marvin Sordell in action for Coventry City
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Partners
Time to read: 3 min
YGAM names Marvin Sordell as first charity ambassador
December 15, 2020
Barcelona supporters celebrate
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Latest News
Time to read: 2 min
OneFootball to ‘reshape the football digital media landscape’ with Dugout acquisition
December 15, 2020
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Sponsorship
Time to read: 3 min
DHL to deliver British and Irish Lions’ South African tour
December 15, 2020
BREAKING
Partners
Time to read: 2 min
Arsenal entrusts esports team to EGL for 2020/21 season
December 14, 2020
Lando Norris of the McLaren Racing team
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Partners
Time to read: 2 min
US consortium gives McLaren Racing financial boost
December 14, 2020
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Partners
Time to read: 2 min
NFL extends sponsorship deals on both sides of the Atlantic
December 14, 2020
Real Madrid crest on a football shirt
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Partners
Time to read: 2 min
Real Madrid reaps rewards of player performance in Therabody agreement
December 11, 2020
The University of Georgia's Sanford Stadium
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Media Rights
Time to read: 3 min
SEC swaps CBS for ESPN in multi-year media rights agreement
December 11, 2020
The Bridgestone Arena, home to NHL franchise Nashville Predators
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Partners
Time to read: 2 min
NHL’s Nashville Predators lands fantasy sports deal with DraftKings
December 11, 2020
Oscar Melendo in action for RCD Espanyol
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Latest News
Time to read: 2 min
UK-based lender to loan €67 million to La Liga clubs during pandemic
December 11, 2020
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Partners
Time to read: 3 min
Trident Community Foundation grassroots programme launched by Entain
December 10, 2020
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Media Rights
Time to read: 2 min
Nitro Circus and Street Skateboarding League take festive slot on ESPN
December 10, 2020
BREAKING
Latest News
Time to read: 4 min
bet365 and LeoVegas take operator titles at SBC Awards 2020
December 10, 2020
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Data
Time to read: 1 min
FSB releases record-breaking 2020/21 NFL figures
December 10, 2020
BREAKING
Media Rights
Time to read: 2 min
World Rowing makes a splash with new Eurovision Sport rights deal
December 10, 2020
Flags hanging outside the FIFA headquarters in Zurich
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Integrity
Time to read: 2 min
FIFA combats corruption in football with new UNODC campaign
December 10, 2020
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Sponsorship
Time to read: 3 min
Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
December 10, 2020
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Partners
Time to read: 2 min
Crystal IS technology strengthens Miami Dolphins' fight against COVID-19
December 9, 2020
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Media Rights
Time to read: 3 min
Bundesliga re-shapes DFL media rights model to aid clubs during pandemic
December 9, 2020
Cyclist Chris Froome passes by the Arc de Triomphe during Tour de France
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Partners
Time to read: 2 min
Orange introduces 5G network to Tour de France in renewed ASO partnership
December 9, 2020
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Partners
Time to read: 2 min
Wimbledon legend Vinnie Jones develops own brand of casino games
December 8, 2020
BREAKING
Integrity
Time to read: 2 min
Slovak Football Association makes integrity pledge with MGA
December 7, 2020
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026