Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.The deal sees...
FC Goa enters third season of Adda52 partnership
Indian Super League (ISL) team FC Goa has announced that it is continuing its co-sponsorship deal with Adda52.com for the 2022-2023 season. As the Indian...
SPFL rebrands Scottish League Cup in Viaplay media rights deal
The Scottish Professional Football League (SPFL) has announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be renamed to...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner. As a result, William Hill...
NCAA and EPIC minimise potential gambling harms across students
The National Collegiate Athletics Association (NCAA) and EPIC Risk Management have reported significant progress in delivering their player protection programme against gambling harms.As sports...
Buzzer and ATP Media serve ‘varying fan interests’ via short form...
ATP Media and Buzzer have formed a partnership to distribute short-form live tennis match content.The mobile platform aims to underscore its commitment to ‘serving...
Batiste links with Women’s EHF EURO 2022 to reach new audiences
Batiste is set to become a partner of the European Handball Federation’s (EHF) Women’s EURO 2022, to be held in Slovenia, North Macedonia and...
Scottish FA extends Adidas deal following UEFA Nations League success
The Scottish FA has extended its partnership with Adidas until 2028, which will continue as the organisation’s official kit supplier.As the global sports brand...
Westpac aids NRL with equal investments in the men’s and women’s...
The National Rugby League (NRL) has partnered with Westpac which has become the league’s official bank and payment platform.The firm has promised to provide...
Southampton FC ‘grows the pipeline’ of female footballing talent with Starling...
Southampton FC Women has named Starling Bank as the team’s official principal partner for the 2022-2023 season. From 30 October, with a match against Sunderland...