AC Milan lands extension to 15-year Emirates deal
AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...
SA20 picks Betway as title sponsor prior to January debut
South Africa’s new T20 cricket league, SA20, has named Betway as its inaugural title sponsor.Set to debut on 10 January 2023, the deal sees...
DP World Tour keeps foot on the gas with 33-year BMW...
The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...
trivago secures place at 2023 Men’s IHF World Handball Championship
The 2023 Men’s IHF World Handball Championship has formed a deal with accommodation comparison platform, trivago.In becoming the competition’s online travel partner, the company...
Corinthians Paulista nets new gambling partnership with Pixbet
Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.Being named one of the biggest partnerships in Brazilian football, for a...
Atos named technology partner for all UEFA men’s national teams
French information technology service Atos has agreed to an eight-year partnership to sponsor UEFA National Team Football until 2030.As the firm gets its title...
Parma names Ebury training kit sponsor for the 2022/23 season
Parma Calcio 1913 has revealed that financial services firm Ebury has become the club’s training kit sponsor.The sponsorship of the Serie B team will...
M88 Mansion supports ambassador Manny Pacquiao in DK Yoo fight
Manny Pacquiao (PacMan) is being sponsored by M88 Mansion in his six-round middleweight bout on 10 December against martial artist DK Yoo.Prior to the...
Brazilian futsal teams gain EstrelaBet sponsorship
The Brazilian Football Confederation (CBF) has secured an agreement with EstrelaBet for all of the country’s futsal teams.The partnership with CBF Futsal, running until...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...