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Sponsorship
BREAKING
Partners
Time to read: 3 min
OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups
March 24, 2021
BREAKING
Partners
Time to read: 2 min
Lyon selects AliExpress as short-term sleeve sponsor
March 23, 2021
BREAKING
Latest News
Time to read: 2 min
World Athletics consults stakeholders on new roadmap
March 23, 2021
BREAKING
Partners
Time to read: 2 min
Just Eat serves up league-wide UEFA sponsorship
March 23, 2021
BREAKING
Partners
Time to read: 2 min
Women's rugby receives boost from National Lottery
March 23, 2021
BREAKING
Partners
Time to read: 2 min
PhonePe hits a six with IPL agreements
March 22, 2021
BREAKING
Sponsorship
Time to read: 2 min
Betway secures Miami Open sponsorship
March 22, 2021
BREAKING
Sponsorship
Time to read: 2 min
Fox Bet expands sporting presence with NFL partnership
March 19, 2021
BREAKING
Partners
Time to read: 2 min
MLB and Bally's ink new multi-year partnership agreement
March 19, 2021
BREAKING
Partners
Time to read: 3 min
Manchester United confirms TeamViewer as main shirt sponsor as hunt ends
March 19, 2021
BREAKING
Sponsorship
Time to read: 2 min
UEFA in talks over new venture for shared control of Champions League
March 19, 2021
BREAKING
Latest News
Time to read: 2 min
IOC and UEFA launch joint sustainable branding study
March 19, 2021
BREAKING
Sponsorship
Time to read: 2 min
Leeds Rhinos set record Super League sponsorship duration
March 18, 2021
BREAKING
Sponsorship
Time to read: 2 min
Montreal Canadiens add Crypto.com to sponsorship portfolio
March 18, 2021
BREAKING
Partners
Time to read: 2 min
LeBron James makes PepsiCo endorsement switch
March 18, 2021
BREAKING
Latest News
Time to read: 2 min
Belgian clubs vote in favour of cross-border Eredivisie merger
March 18, 2021
BREAKING
North America
Time to read: 2 min
MLB forges multi-year agreement with Citrix Systems
March 17, 2021
BREAKING
Partners
Time to read: 2 min
UFC strikes multi-million dollar Love Hemp sponsorship
March 17, 2021
BREAKING
Partners
Time to read: 2 min
Nicklas Bendtner aligns with online betting brand for ambassador role
March 17, 2021
BREAKING
Partners
Time to read: 2 min
AS Roma boosts sponsorship portfolio with double deal
March 17, 2021
BREAKING
Partners
Time to read: 2 min
EFL Chairman warns of effects of gambling sponsorship ban
March 17, 2021
BREAKING
Latest News
Time to read: 3 min
World Rugby launches new global women’s tournament
March 17, 2021
BREAKING
Social
Time to read: 2 min
Parimatch teams with Juventus for campaign launch
March 16, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026