Sweden strengthens sports safeguarding with IBIA MoU

The International Betting Integrity Association (IBIA) has signed its latest partnership with a betting regulator, linking with Spelinspektionen, the Swedish Gambling Inspectorate (SGA).The duo...

Bayern Munich announces multi-year partnership with Bitpanda

Reigning Bundesliga champions Bayern Munich have unveiled Bitpanda as an official crypto trading partner.The German top-flight football team has announced that the Austrian-based trading...

UEFA enlists BYD to boost ESG agenda ahead of Euro 2024

UEFA has sought to bolster its commercial partnerships for the Euro 2024 tournament later this year by partnering with electric car manufacturer BYD.A publicly...

Standard Liége & iDenfy partner to stamp out ticket fraud

Standard Liége has entered into a partnership with iDenfy that aims to stamp out ticket fraud by enhancing its online registration process. The football club...

Newcastle Utd records £73m loss for 2022/23 but commercial and media...

Newcastle United’s financial report has stressed great progress on-and-off the pitch, in both a sporting and commercial sense, but the group’s losses are hardly...

Adidas set to replace Nike as Saudi ball sponsor mid-season

The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season. German sportswear brand Adidas...

Ajax & Adidas to hit 30-year milestone in partnership extension

Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...

Top athletes invest in TGL amid APEX’s acquisition

APEX has announced several sports stars will join the likes of Steph Curry as investors of TGL San Francisco Golf Team (SFGT). With the inaugural...

BetMGM unveiled as new title sponsor for Ascot raceday

Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...

LeBull Portugal announce Luis Figo as newest brand ambassador

Portuguese online betting and casino website LeBull has signed ex-footballer Luis Figo as a brand ambassador. After receiving support from Digitain, LeBull began operating in...