Adidas set to replace Nike as Saudi ball sponsor mid-season
The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season. German sportswear brand Adidas...
Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...
Top athletes invest in TGL amid APEX’s acquisition
APEX has announced several sports stars will join the likes of Steph Curry as investors of TGL San Francisco Golf Team (SFGT). With the inaugural...
BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
LeBull Portugal announce Luis Figo as newest brand ambassador
Portuguese online betting and casino website LeBull has signed ex-footballer Luis Figo as a brand ambassador. After receiving support from Digitain, LeBull began operating in...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
Aston Villa agrees Adidas deal dropping controversial Castore kits
Aston Villa has reportedly agreed a kit manufacturer with Adidas and will drop its current deal with Castore after its ‘wet-look’ kits led to...
Tiger Woods and Nike end partnership after 27 years
Tiger Woods and Nike bring one of the most famous partnerships in the world of sports to an end.Worth $500m and spanning 27 years,...
Corinthians and Vai de Bet seal record R$370m sponsorship deal
Brazilian football club Corinthians has agreed a sponsorship deal with betting operator Vai de Bet, becoming the most lucrative of its kind in the...
How Infinite Athlete & Chelsea FC are accelerating AI sports data...
The summer of 2023 was a turbulent one for Chelsea FC, on-and-off the pitch. Whilst it was spending hundreds of millions of pounds on...