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Latest News
Time to read: 3 min
NFL gives 17-game regular season revamp the green light
March 31, 2021
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Sponsorship
Time to read: 6 min
SBC Digital - Africa: Authenticity and localisation key to unlocking sponsorship activations
March 31, 2021
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Partners
Time to read: 2 min
The Space Between in the driving seat for McLaren financial partnership
March 30, 2021
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Partners
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PSG hails Betway renewal as ‘most significant date’ in club’s esports operations
March 30, 2021
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Partners
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WWE inks ‘historic’ DraftKings gaming collaboration
March 30, 2021
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North America
Time to read: 2 min
Endeavor reportedly looking to clinch full UFC ownership
March 30, 2021
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Sponsorship
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Sportsbet.io donates Southampton sponsorship for charity match
March 29, 2021
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Latest News
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All Blacks players threaten to put brakes on Silver Lake private investment
March 29, 2021
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Latest News
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SBC Leaders: Lessons to be learned from sports rights-holders for gambling industry
March 29, 2021
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Partners
Time to read: 2 min
Betsson to ‘share the hope’ for Chile’s World Cup campaign
March 29, 2021
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Partners
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Williams Racing steers in Honibe as new official partner
March 29, 2021
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Partners
Time to read: 2 min
Formula One teams with Zoom as engagement set for record growth in 2022
March 26, 2021
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Partners
Time to read: 2 min
Guild Esports finalises EMEA-wide Subway sponsorship
March 26, 2021
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Sponsorship
Time to read: 3 min
European sports sponsorship dips 9% in 2020 as football comes out on top
March 26, 2021
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Partners
Time to read: 2 min
Betway moves into US sports with multi-league NBA and NHL deals
March 26, 2021
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Partners
Time to read: 2 min
Svenska Spel to honour 2022 FIFA World Cup sponsorship
March 25, 2021
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Partners
Time to read: 2 min
MotoGP lands 888 Portuguese Grand Prix title sponsorship
March 25, 2021
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Partners
Time to read: 2 min
Sportradar seals CBA League broadcasting and data tie-up
March 25, 2021
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Partners
Time to read: 2 min
New report calls for sports clubs to end sponsorship with ‘high carbon polluters’
March 25, 2021
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Hospitality
Time to read: 2 min
Real Madrid to generate €120m in revenue with in-stadium casino plans
March 25, 2021
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Partners
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1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk
March 24, 2021
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Sponsorship
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Chelsea backs local businesses in free sponsorship initiative
March 24, 2021
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Partners
Time to read: 3 min
Premier League clubs pencil gambling shirt sponsorship meeting
March 24, 2021
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