UFC unveils dedicated channel in Russia
UFC has deepened its commitment to expansion in Russia and CIS, uniting with Media-Telecom to launch a new dedicated channel which will carry all its content in...
PGA Tour elevates fan engagement with Action Images
The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.
The PGA...
LaLiga ahead of the curve with new OTT service
Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...
ECB looks to engage new audience with esports
The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...
The UFC deepens fan engagement with Toutiao
The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...
How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.
As the online world...
Borussia Dortmund enters blockchain sector on Fantastec SWAP app
Borussia Dortmund is the latest football club to enter the world of blockchain, joining the Fantastec SWAP digital collectibles platform.
The app allows fans to...
ISG deepens F1 fan engagement with predictor game launch
Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".
Speaking at last...
F1 partners with Animoca to launch blockchain based mobile game
Formula 1 has announced the development of F1 Delta Time, a blockchain game based on the world-famous racing series.
The game, which will launch on...