Gatorade continues to aid Man City player performance
Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...
Everton creates digital avatar shirts with Fancurve
Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.
As the Premier League team looks...
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...
Home of Brentford FC becomes Gtech Community Stadium
Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium.
Previously...
Report: Euro 2020 driving commercial opportunities in women’s football
Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.
A...
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.
From purchase journey through stadium entry, the...
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...
Man City releases ‘affordable on-demand’ Recast Channel
Manchester City has officially launched its Recast Channel, as the club’s pre-season US Tour fixture against Bayern Munich on Saturday was made available on...
YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.
Overseen by The...