Leeds United land ‘first club to sell on TikTok’ title
In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...
Bundesliga secures LatAm coverage via ESPN
ESPN has secured television and digital rights with the Bundesliga, in Spanish-speaking South America, as part of a five-season deal.
The agreement sees exclusive rights...
Sky Sports bags three-year extension deal for women’s golf
In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal.
The channel will continue to...
ITV becomes new home for Lionesses
Under the terms of a new four year deal, ITV is set to show all of the England women’s senior team’s tournament qualifiers and...
Rush Street strengthens ties between betting and college sports
US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college...
Hard Rock Casino gains exposure via White Sox and ESPN deal
The Chicago White Sox partnership with ESPN 1000 has been enhanced with the addition of Hard Rock Casino Northern India as the title sponsor...
BT Sport strengthens cricket portfolio with CPL addition
The Caribbean Premier League (CPL) has been incorporated into BT Sport's suite of cricket competitions, with the broadcaster providing coverage of the 2021 tournaments.
As...
DAZN responds to Serie A streaming quality complaints
Domestic Serie A rights holder DAZN has responded to concerts regarding the quality of its streaming of the Italian top-flight.
The international subscription-based sports streaming...
Premier League secures Turkish coverage via beIN Sports
The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market.
Covering three years and beginning...
Extreme E continues maximum exposure strategy with DAZN renewal
Sports streaming service DAZN has extended its media rights to the Extreme E all-electric SUV motor-racing series.
Under the renewed contract, DAZN will provide live...