Media Rights

Coverage of the major deals surrounding sport media rights

ECB: The Hundred draws in 16m viewers and new demographics

The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers. Overall, 510,000...

Premier League secures CIS coverage via Saram deal

The English Premier League has secured televised coverage in 10 Commonwealth of Independent States (CIS) countries in addition to Georgia via an agreement with...

Amazon strengthens rugby union offering with Autumn Nations Series

UK commercial conglomerate Amazon has further bolstered its sports streaming offering, increasing its coverage of international rugby union with the Autumn Nations Series. Of the...

Allente to broadcast ATG Live horse racing content

Scandinavian pay-TV network Allente has acquired the broadcasting rights to the Ab Trav och Galopp’s (ATG) ‘ATG Live’ horse racing channel. The TV platform will...

DAZN expands football content with Japanese AFC media rights deal

DAZN has bolstered its suite of football content, acquiring the rights to broadcast all Asian Football Confederation (AFC) competitions in Japan until 2028. As a...

DAZN scores multi-territory Joshua vs Usyk media rights

DAZN has acquired the exclusive broadcast rights to the world heavyweight title clash between Anthony Joshua and Oleksandr Usyk across 170 countries and territories. The...

Report: BT Sport strengthens cricket offering with Ashes coverage

BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament. According to the...

CVC secures LaLiga approval but El Clasico remain opposed

Private equity firm CVC has secured approval from 38 of the 42 club’s of Spain’s LaLiga to secure a stake in the league although...

Tokyo Olympics generates ‘record breaking’ interest on BBC

The 2020 Tokyo Olympic Games proved to be a huge success for sports broadcasters, as the BBC reported ‘record breaking’ viewing figures for the...

British & Irish Lions tour brings viewership success to RugbyPass

RugbyPass experienced a ‘massive uplift’ in its viewership figures during 2021, with the total audience number exceeding four million at its peak. The British and...