Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.The event, which includes the ‘world’s oldest...
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
Newcastle United has reached a front-of-shirt sponsorship agreement with an unnamed company from the Middle East, according to reports.The Times has claimed that the...
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...
EFL eyes deal with ‘preferred bidder’ ahead of meeting with clubs
The English Football League (EFL) is calling all clubs to a meeting on Friday, 5 May, to discuss a new domestic broadcast agreement after...
Saracens puts fan and team travel at the forefront in extended...
Rugby Union team Saracens has announced the continuation of its partnerships with both Destination Sport Travel and Sportsbreaks.com.As part of the long-term extension, Destination...
BHA introduces new package of changes to ‘maximise prospects’ of British...
The Jump Pattern Committee of the British Horseracing Authority (BHA) has announced the latest package of changes to the 2023/24 Pattern and Listed Jump...
Kindred: ‘Football and gambling should continue to work together’
Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...
Castore enhances La Liga footprint with Athletic Club
Spanish La Liga side, Athletic Club has confirmed a multi year collaboration sees the firm become the club’s ‘Official Kit Partner’ for the 2023-2024...
‘If not the Premier League, where next?’: Russell Yershon on betting’s...
Throughout the course of the review, betting sponsorships in football have been a major talking point. But, the Premier League recently made the decision...
Volleyball Nations League looks forward to Stake.com ‘lighting up the courts’
Volleyball World has named Stake.com as the exclusive betting partner of this year’s Volleyball Nations League (VNL). The deal follows the online casino’s involvement in...