U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
MLB launches ‘first-ever’ virtual professional sports ballpark
Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
Betr now valued at $300m after a successful A2 funding round
Micro-betting operator Betr has reached $300m in value after successfully attracting a $35m investment round.The Series A2 funding was finalised in Q223 and was...
The esports report – Seoul welcomes ‘23 PUBG internationals
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at Seoul welcoming...
BMO becomes official North American partner of FIFA Women’s World Cup
Banking entity BMO has been chosen as an Official North American Supporter of the FIFA Women’s World Cup 2023. As a result of the partnership,...
NFLPA and Black Men Vote shine a light on pressing issues...
The National Football League Players Association (NFLPA) and voter engagement organisation Black Men Vote (BMV) has announced a partnership focused on voter registration and...
USI partners with Illinois University to strengthen North American sports betting
US Integrity (USI) has partnered with the University of Illinois Division of Intercollegiate Athletics (DIA) as part of a wider effort to ensure a...
FIFA chooses United States to host new 32-team Club World Cup...
The US has once again solidified its position as a football-friendly country after being picked to host the next edition of the FIFA Club...
Reports: Qatar closes in on 5% stake takeover in Wizards and...
Media reports suggest that an investment deal from Qatar is nearing completion for the purchase of a 5% stake in Monumental - owner of...