2023 US Open becomes “most streamed” golf event in NBC Sports...
NBC Sports has reported that its coverage of the US Open at the Los Angeles Country Club peaked at its highest viewership since 2019. The...
Report: Michael Jordan sells Hornets to Plotkin for $3bn
Sources close to Michael Jordan have confirmed for sports news outlet ESPN that the basketball legend is no longer the majority stakeholder of the...
Chris Schlosser: Eliminating traditional barriers in MLS with ai.io
From January of 2024, footballersacross North America will have the opportunity to be scouted for free, following a deal between MLS and ai.io, which...
Melnyk sisters hand over majority of Ottawa Senators to Michael Andlauer
A deal has been brokered between Anna and Olivia Melnyk and Michael Andlauer for the sale of National Hockey League (NHL) team Ottawa Senators. Subject...
LA Lakers to keep ‘Crypto.com Arena’ name
As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...
Messi heads to Miami as Apple awaits MLS subscription bump
The US has managed to beat Saudi Arabia to the football finish line after Lionel Messi announced that he is joining Inter Miami -...
CBS Sports joins forces with HYPE to drive ‘new tech in...
Sports innovation hub HYPE Sports has joined forces with CBS Sports to create ‘new technologies’ for the American media network and its coverage of...
Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...
PGA Tour and LIV Golf agree settlement to merge after years...
In a ‘historic’ move for the sport of golf, The PGA Tour has agreed to merge with LIV Golf and the DP World Tour,...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.The...