Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...
PGA Tour and LIV Golf agree settlement to merge after years...
In a ‘historic’ move for the sport of golf, The PGA Tour has agreed to merge with LIV Golf and the DP World Tour,...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.The...
The esports report – LCS players vote on historic walkout; Scotland’s...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited. This will allow Genius to...
The esports report – China backs Microsoft and Activision Blizzard deal
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Genius Sports provides data boost for football in Canada
The Canadian Football League (CFL) will maximise its output through a new data collection system this season to help enhance the experience for fans, players and...
BetVictor deepens support for Canadian basketball
BetVictor has been announced as the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.As the operator expands its presence in...
WNBA announces Sony Entertainment as latest commercial partner
The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...
The esports report – Microsoft and Activision Blizzard merger to move...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...