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Partners
Time to read: 2 min
Athletes Unlimited enlists trio of sponsors for inaugural volleyball season
February 22, 2021
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Media Rights
Time to read: 2 min
NFL enters negotiations over broadcasting fees
February 22, 2021
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Partners
Time to read: 3 min
Angel City makes social responsibility pledge with DoorDash
February 19, 2021
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North America
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Topgolf enlists BetMGM as sports betting partner
February 19, 2021
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Sponsorship
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Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
February 19, 2021
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Media Rights
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SheBelieves Cup scores landmark international distribution
February 19, 2021
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Latest News
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PFL raises $65 million in latest MMA financing round
February 19, 2021
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Sponsorship
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Bally’s set to become NHL sponsor in landmark agreement
February 18, 2021
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Partners
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LA Lakers enlists Sportfive in search for new jersey patch sponsor
February 18, 2021
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Sponsorship
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Super Bowl generates $95.8 million media value for five biggest NFL sponsors
February 18, 2021
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Sponsorship
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Workday adds World Golf Championship to sponsorship portfolio
February 17, 2021
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Media Rights
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Mediapro gains rights to major football competitions via Concacaf agreement
February 15, 2021
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Latest News
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MLB undergoes historic minor league structure overhaul
February 15, 2021
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Media Rights
Time to read: 3 min
ESPN considering ‘shareholder value’ of NFL rights package
February 15, 2021
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Media Rights
Time to read: 2 min
Nascar extends global reach with IMG partnership
February 12, 2021
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Sponsorship
Time to read: 2 min
UFC’s Mackenzie Dern clinches agreement with Betmotion
February 12, 2021
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Sponsorship
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Memphis Grizzlies signs deal with WynnBET as operator continues expansion
February 12, 2021
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Partners
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NHL takes equity stake in PointsBet via new partnership
February 10, 2021
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Fan Engagement
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2021 Super Bowl posts lowest viewership ratings since 2007
February 10, 2021
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Partners
Time to read: 3 min
PGA of America strikes expansive partnership with Rolex
February 9, 2021
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Media Rights
Time to read: 2 min
ProSieben builds on Super Bowl success with ELF expansion
February 9, 2021
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Partners
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Tampa Bay Buccaneers selects Little Caesars as new pizza partner
February 8, 2021
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Partners
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Vegas Golden Knights selects Upick as NHL sponsor
February 5, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026