Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...
Matchroom extends DAZN broadcast deal in the US and Mexico
Matchroom has extended its broadcast collaboration with DAZN in the US and Mexico. As a result of the three-year extension, DAZN has underlined its continued...
CFL and Genius Sports link to bolster digital matchday experience
The Canadian Football League (CFL) and Genius Sports are looking to evolve the viewer experience for the next CFL Game Zone ahead of the...
Yahoo elevates sports engagement with Wagr acquisition
Yahoo is looking to elevate engagement amongst sports fans with the acquisition of peer-to-peer wagering platform Wagr. As a result of the deal, Wagr will...
Nashville SC pens four-year extension with Renasant Bank
Nashville Soccer Club has agreed to a four-year extension deal with its long-term partner Renasant Bank. Both started their joint business venture back in 2019...
AT&T secures US Soccer deal extension ahead of packed football schedule
The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next...
WNBA to reach every “American TV household” through Scripps broadcasting deal
The Women’s National Basketball Association (WNBA) has inked a multi-year partnership with American broadcasting firm ‘The E.W. Scripps Company’.As part of the agreement, both...
ONE Championship elevates US growth with Horizon
Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...
Sports Betting Hall of Fame Class of 2023 announced by SBC
SBC unveils the four industry titans whose monumental impact and long-lasting legacy has earned them a coveted place in the 2023 edition of the Sports...
Low6 lands two-year production deal for NHL-branded games
Sportsbook tech provider Low6 has been drafted as the official supplier of “highly innovative games” for the NHL. The agreement has also labelled Low6 as...