AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...
FIFPRO set to launch centralised football data management platform
FIFPRO has announced that plans are in motion for the creation of a new global player data management platform to enhance the sports application...
MLC and Viacom18 enter deal for India streaming rights
Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.The competition...
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
British Racing School looks to the future with Horseracing Development Programme
The British Racing School in Newmarket has initiated the 2023 British Horseracing Development Programme for people looking to build a career in racing. A 17-person...
iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships
Much anticipated regulatory framework for the Brazilian gambling sector is set to evolve how the country looks at sports sponsorships, according to the iGamingDaily...
UFC touches gloves with bet365 for a third consecutive year
UFC has extended its partnership with online sports betting firm bet365 for a third consecutive year in the UK and Ireland. As part of the...
Report: FA Cup set for significant change
The entire structure of the FA Cup could be upended under proposals seen by the Daily Mail, with early rounds set to be played...
MLB launches ‘first-ever’ virtual professional sports ballpark
Major League Baseball (MLB) has announced a new web3 activation that will offer ‘immersive and engaging’ experiences for fans across the globe.A new, all-virtual...