TikTok and FIFA partner to boost Women’s World Cup visibility
FIFA has signed with TikTok for multiple digital activations ahead of the Women’s World Cup start. As the tournament takes place between 20 July and...
NCAA reveals almost 200 breaches of betting rules
The NCAA has revealed almost 200 breaches of its betting rules since the repeal of PASPA in 2018, according to a report by the Associated Press.The outlet detailed that...
Betway picks up title sponsorship rights for inaugural MLC season
Sports betting operator Betway has been announced as the official title sponsor of the inaugural US Major League Cricket (MLC) season. Under the terms of...
Liga Portugal announces Betclic as Bwin replacement for title sponsorship rights
Liga Portugal has announced that sports betting firm Betclic is now the official title sponsor of the Portuguese top-flight football competition as Bwin moves...
TNT Sports strengthens boxing focus with welterweight superfight
The much anticipated welterweight showdown between Terence Crawford and Errol Spence Jr will be broadcast on TNT Sports Box Office.It comes as the channel,...
The esports report – Court rules against FTC’s Microsoft Activision Blizzard...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the latest...
LIV Golf looks to boost fan experience with Simplebet sponsorship
LIV Golf has signed micro-betting firm Simplebet as its Official Sports Betting Innovation Partner.Through the partnership, Simplebet will gain access to the golfing league’s...
Manchester United elevates fan engagement with Snapchat
Manchester United has launched its first official profile on Snapchat, with ‘a mission to further inspire and entertain millions of fans around the world...
AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...