Hockey’s Gretzky and McDavid appear in BetMGM TV campaign
BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign.The TV spot will appear across broadcast, outdoor...
Engelbert Strauss expands UEFA presence with EURO 2024
Engelbert Strauss has expanded on its partnerships with the UEFA Europa League and UEFA Europa Conference League to now include the next UEFA EURO...
Nike latest to drop Hockey Canada sponsorship
Hockey Canada’s partnership with Nike has been suspended as the sportswear brand condemns the group’s handling of sexual assault allegations, Reuters reported.A group sexual...
AFC media rights deal clinched to expand beIN broadcast portfolio
Qatari broadcaster beIN Media Group has signed an agreement with the Asian Football Confederation (AFC), covering media rights in the MENA region.The deal will...
NHL gaming engagement continues as BetMGM launches branded casino range
Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.The product...
BHA calls on jockeys to join concussion research project
Licenced jump and point-to-point jockeys have been requested to participate in an academic study on concussions by the British Horseracing Authority (BHA).The research is...
PointsBet and 1/ST Technology target wider US horse racing audience
Setting an objective to expand the reach and viewership of US horse racing, 1/ST Technology has entered into an agreement with betting operator PointsBet.Specifically,...
IMG’s Sport 24 secures Cricket World Cup media rights in double...
Sport 24, a sports media travel channel operated by global sports and events management firm IMG, has gained broadcast rights to the Cricket World...
Ukraine joins Spain and Portugal in 2030 World Cup bid
The bidding contest for the 2030 World Cup has gained another contender, as Spain announces the inclusion of Ukraine in its joint venture with...
Sorare strengthens ties to tier-two football signing five Championship deals
Five clubs of the EFL Championship have struck deals with Sorare, as the NFT-based fantasy sports platform looks to further strengthen its ties to...