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Sponsorship
BREAKING
Sponsorship
Time to read: 2 min
FedEx Express deepens European football commitment with UEFA deal
April 8, 2019
BREAKING
Latest News
Time to read: 2 min
PUMA strengthens partnership with Formula 1
April 8, 2019
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Sponsorship
Time to read: 2 min
Grand National Festival extends relationship with Betway
April 4, 2019
BREAKING
Sponsorship
Time to read: 2 min
Luna Bar backs USWNT with significant pay gap contribution
April 3, 2019
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Esports
Time to read: 2 min
ECB looks to engage new audience with esports
April 3, 2019
BREAKING
Sponsorship
Time to read: 3 min
Boots backs women's football with landmark deals
April 2, 2019
BREAKING
Features & Analysis
Time to read: 3 min
STS, CEO - Mateusz Juroszek: Expanding sponsorship activities with KSW
April 2, 2019
BREAKING
Sponsorship
Time to read: 3 min
FC Bayern Munich deepens Asian footprint with CIB partnership
April 1, 2019
BREAKING
Fan Engagement
Time to read: 4 min
How Manchester City swiped right into a new market
April 1, 2019
BREAKING
Football
Time to read: 3 min
Sunderland strengthens sponsorship portfolio with Eleven Sports Media
April 1, 2019
BREAKING
Football
Time to read: 2 min
Everton extends longstanding Umbro partnership
March 29, 2019
BREAKING
Sponsorship
Time to read: 2 min
Parimatch partnership with McGregor as strong as ever after retirement
March 28, 2019
BREAKING
Sponsorship
Time to read: 2 min
William Hill named as the “Official Sports Betting Partner of the NHL"
March 28, 2019
BREAKING
Sponsorship
Time to read: 3 min
William Hill unveils British boxing duo as new brand ambassadors
March 26, 2019
BREAKING
Sponsorship
Time to read: 2 min
Nike hit with €12.5m fine for breaching EU competition laws
March 26, 2019
BREAKING
UK
Time to read: 2 min
ICC checks in new partnership with Booking.com
March 25, 2019
BREAKING
Sponsorship
Time to read: 2 min
Mexican National Football Team signs sponsorship deal with Betcris
March 25, 2019
BREAKING
Boxing
Time to read: 2 min
Ultimate Boxxer deepens MansionBet combination
March 25, 2019
BREAKING
Football
Time to read: 3 min
Vanarama drives campaign to get National League in FIFA 20
March 25, 2019
BREAKING
Other Sports
Time to read: 2 min
KSW MMA Federation confirms new deal with STS
March 22, 2019
BREAKING
Sponsorship
Time to read: 3 min
Women’s Super League unveils landmark partnership with Barclays
March 21, 2019
BREAKING
Sponsorship
Time to read: 2 min
McLaren deepens partnership with Coca-Cola
March 18, 2019
BREAKING
Latest News
Time to read: 2 min
Del Piero's LA10 FC strikes new deal with Skrill
March 15, 2019
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026