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Sponsorship
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Africa
Time to read: 2 min
WTT signs first-ever table tennis crypto sponsorship with Floki 
May 12, 2023
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Asia
Time to read: 2 min
Manchester City renews NEXEN TIRE sponsorship deal
May 11, 2023
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Cycling
Time to read: 2 min
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
May 11, 2023
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Horse Racing
Time to read: 2 min
Pirelli becomes official tyre sponsor of the Goodwood Festival
May 10, 2023
Football with Sky Bet EFL branding.
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Football
Time to read: 1 min
QuinnBet enhances UK presence with Peterborough link 
May 5, 2023
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Europe
Time to read: 2 min
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
May 4, 2023
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Europe
Time to read: 2 min
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
May 4, 2023
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Latest News
Time to read: 2 min
UFC featherweight contender Ilia Topuria links with Alphabook
April 28, 2023
Fans singing at football game. FA Cup
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Comment
Time to read: 3 min
Kindred: ‘Football and gambling should continue to work together’
April 27, 2023
BANGKOK, THAILAND - JULY 07, 2016: The Logo of New La Liga spain football on the jersey on July 07,2016 in Bangkok Thailand.
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Europe
Time to read: 2 min
Castore enhances La Liga footprint with Athletic Club
April 26, 2023
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Integrity
Time to read: 2 min
MLB and US Integrity renew partnership after "successful first season"
April 26, 2023
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Football
Time to read: 2 min
Nashville SC pens four-year extension with Renasant Bank
April 26, 2023
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Latest News
Time to read: 1 min
FeedConstruct selected as principal partner of BRAVE CF MMA
April 24, 2023
Huge media coverage secured for French racing’s flagship fixture
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Horse Racing
Time to read: 2 min
SIS strengthens horse racing sponsorship portfolio
April 24, 2023
USL - Shutterstock
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Fan Engagement
Time to read: 2 min
AT&T secures US Soccer deal extension ahead of packed football schedule
April 24, 2023
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Fan Engagement
Time to read: 2 min
UFC and Cosm partner to provide fans with VR experience
April 20, 2023
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Asia
Time to read: 2 min
Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
April 20, 2023
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Football
Time to read: 2 min
Barnsley FC secures US Mobile as its new front-of-shirt sponsor
April 20, 2023
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Horse Racing
Time to read: 2 min
Tipico passes the NASCAR finish line with Front Row Motorsports deal
April 19, 2023
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Football
Time to read: 2 min
Lions look to bolster fan experience with Fanatics 
April 19, 2023
Betano
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Football
Time to read: 2 min
Betano nets Brazilian Série B naming rights deal
April 18, 2023
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Football
Time to read: 2 min
Report: Gambling sponsorships remain ‘individual choice’ for clubs in Scotland 
April 18, 2023
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Latest News
Time to read: 2 min
LeBron James' UNINTERRUPTED partners with Tapcart to go direct-to-consumer
April 18, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026