West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Liverpool and Lucozade look to ‘bring the energy’ as global partners
Liverpool Football Club has named Lucozade as its latest global partner with a view to “re-establish its significant presence and deep-rooted history with the...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...
Pitbull becomes first artist to name sports venue
Florida International University (FIU) Athletics has announced a partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.Under the deal, FIU...
BOXXER partners with ‘born-and-bred’ Manchester business
UK boxing promotion BOXXER remains focused on its commercial approach of partnering with local businesses, signing a deal with a North West England-based enterprise.Manchester-headquartered...
Old Trafford naming rights spark interest of Manchester United sponsor
Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...
RFU secures “transformative” stadium rights deal for Twickenham with Allianz
Twickenham, England’s home of rugby union, will now be named the Allianz Stadium as part of a multi-year deal between the Rugby Football Union...
Sustainability at the forefront of Juventus and Enel partnership
Juventus is placing an increased emphasis on sustainability with the addition of Enel as its new official energy partner. In a bid to bring football...
FC Barcelona to elevate the fan experience with ticketing partner Fever
FC Barcelona are looking at new ways to enhance the fan experience at the Spotify Camp Nou alongside new ticketing technology partner Fever. The La...
Stoke City divested from bet365 in major change to long-running ownership...
The ownership structure of EFL Championship club Stoke City FC is undergoing a transformation, chiefly relating to the club’s long-standing association with bet365.Stoke City...