FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...
Red Bulls continue to drive ‘Goals for Growth’ in extended Audi...
The New York Red Bulls have extended their multi-year partnership with Audi which sees the German automotive manufacturer continuing to be the official luxury...
Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...
Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...
Celtic latest to launch digital cards via Sorare
Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards...
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
Seattle Storm has announced a partnership with Amazon Prime which becomes the official streaming service of the Women’s National Basketball Association (WNBA) side.
Under the...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...
IMG expands esports connections as strategic partner of GEF
The Global Esports Federation (GEF) has appointed sports, fashion, events and media brand, IMG, as its new strategic partner.
The collaboration, which focuses on Esports...
UCI continues 27-year-long Tissot partnership
The Union Cycliste Internationale (UCI) has extended its partnership with Swiss Watchmaker, Tissot, with the original collaboration dating back to 1995.
The firm is the...
Dillian Whyte partners with Lucky Block ahead of title clash
Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...
Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.
The partnership states that...